Define "Program Integration Management".

Program Integration Management refers to the activities and processes that ensure various components of a program are coordinated and unified effectively. This aspect of program management involves bringing together different program elements to achieve the intended objectives and deliverables. It encompasses the integration of project plans, schedules, and resources, as well as ensuring that all parts work in harmony towards achieving the overall goals of the program.

This integration is essential because programs often consist of multiple interconnected projects and initiatives. By managing these integrations, program managers can facilitate communication, streamline processes, and make informed decisions that enhance coordination among different teams and stakeholders. Ultimately, effective Program Integration Management maximizes efficiency and helps in mitigating risks associated with misunderstandings or misaligned objectives within the program.

In contrast, the other options focus on narrower aspects of management—such as marketing strategies, budgeting, or human resource management—without addressing the comprehensive integration of processes required in a program context.